So you're a published author now. Congratulations! But now comes the business of selling your book. Consider a virtual book signing to reach more people, shatter geographic limitations and offer richer content and information to your readers.
At 32 volumes and 129 lbs, the Encyclopedia Brittanica carried a lot of weight. But no more. Its print days are over. As Brittanica becomes the latest big-brand print product to move to online only, the debate over the credibility of the information being collected, collated, and curated by an army of "crowdsourcers" is underway. Can you still believe what you read?
Angry and vocal customers are never a good thing. Right? With social media it can be an opportunity to flex your customer service muscles.
Technology is not a destination, it's a bus. We get on it and ride to the destination -- a business goal. Want better results from your tech strategy? Don't have one. Have a business strategy that employes technology. We offer four often discussed, but less often implemented, keys to making the trip worthwhile.
Networking events are everywhere, but are they worth our time? We ant to know what you think - tell us your experiences and ideas for better networking.
Is a blog post the public face of your business or just a 200-word space filler to give you something to put on Twitter? Careful before you answer. Sacrificing quality is more than just a financial decision.
The explosion of mobile devices is driving more and more businesses to social media. But make sure you have your communication basics down first, before you worry about where you're going to deliver them.