Is your business using social media? Thirty six percent don't. This should be the year you either take the plunge or elevate your efforts to be more effective. You can do it; here are four ideas to help focus your efforts.
All in virtual events
Technology is doing its part to make telework possible and yet a lot of jobs that can be done remotely are not. With secure virtual private networking, cloud-based services and server hosting that makes company data available anywhere, virtualized phone systems, accessible video conferencing and free conference calling and now the explosion of mobile technology, what will it take to move the needle? Some ideas that blend the human and the technical.
Will 2013 be the year you Make it Virtual? Take a look at how some other businesses used virtual events in 2012 to grow business, expand their reach, improve accessibility and serve their clients.
So you're a published author now. Congratulations! But now comes the business of selling your book. Consider a virtual book signing to reach more people, shatter geographic limitations and offer richer content and information to your readers.
If your business is looking for ways to reduce waste, save money and move toward more environmentally sustainable models, consider adding virtual events or online meetings to your mix. The savings can spider into many different areas and you make yourself a more attractive partner or vendor to larger businesses with a mandate to work with "green" companies.
Why isn't your company doing any virtual events? If you are like most, it's a lack of knowledge or a comfort level with the options, the process, and assessing the results. Still virtual events are expected to pick up in 2012. If you're dipping your toe in, here are a few keys to effectiveness.