Sharing, reposting, retweeting across social media have blurred the lines of authorship, spurring the growth of plagiarism outside of academia. What's a business - pushed to become a content creator - to do to protect its intellectual property?
All in writing
Beyond sales pitches: How to tell your story
Are you one of the 65 percent of business bloggers who haven't published a new post in more than a year? If so, maybe it's because you don't know how to tell your story. Here are some suggestions.
Are your blog posts doing their job?
Is your business blog working for you? Or are you falling victim to three pitfalls that can keep your blog from finding an engaged audience? And, more importantly, how do you make your blog a magnet for clients?
Can a computer program put writers out of work?
Computer programs using high-end algorithms and artifical intelligence capabilities like Natural Language Generation are writing a lot of the stories you read in newspapers and online, and a lot of the reports you might be getting from service providers. Good thing or bad? Can NGL take the place of a good human?
At 32 volumes and 129 lbs, the Encyclopedia Brittanica carried a lot of weight. But no more. Its print days are over. As Brittanica becomes the latest big-brand print product to move to online only, the debate over the credibility of the information being collected, collated, and curated by an army of "crowdsourcers" is underway. Can you still believe what you read?
Is a blog post the public face of your business or just a 200-word space filler to give you something to put on Twitter? Careful before you answer. Sacrificing quality is more than just a financial decision.