Everyone on Facebook wants likers, but what does it take to get them. And is it possible that Facebook's new monitizing strategies can make it a more expensive marketing tool.
All in social media
We all love the up-and-comers in our businesses who want to take on more tasks, particularly things we may have less understanding of - like social medial. While that's a common practice, it is easy to lose control of your accounts and your message. You can be hands off, but you can't stop being attentive.
So you're a published author now. Congratulations! But now comes the business of selling your book. Consider a virtual book signing to reach more people, shatter geographic limitations and offer richer content and information to your readers.
At 32 volumes and 129 lbs, the Encyclopedia Brittanica carried a lot of weight. But no more. Its print days are over. As Brittanica becomes the latest big-brand print product to move to online only, the debate over the credibility of the information being collected, collated, and curated by an army of "crowdsourcers" is underway. Can you still believe what you read?
The explosion of mobile devices is driving more and more businesses to social media. But make sure you have your communication basics down first, before you worry about where you're going to deliver them.
If your business is looking for ways to reduce waste, save money and move toward more environmentally sustainable models, consider adding virtual events or online meetings to your mix. The savings can spider into many different areas and you make yourself a more attractive partner or vendor to larger businesses with a mandate to work with "green" companies.
Why isn't your company doing any virtual events? If you are like most, it's a lack of knowledge or a comfort level with the options, the process, and assessing the results. Still virtual events are expected to pick up in 2012. If you're dipping your toe in, here are a few keys to effectiveness.