Technology is not a destination, it's a bus. We get on it and ride to the destination -- a business goal. Want better results from your tech strategy? Don't have one. Have a business strategy that employes technology. We offer four often discussed, but less often implemented, keys to making the trip worthwhile.
All in business
Networking events are everywhere, but are they worth our time? We ant to know what you think - tell us your experiences and ideas for better networking.
Is a blog post the public face of your business or just a 200-word space filler to give you something to put on Twitter? Careful before you answer. Sacrificing quality is more than just a financial decision.
The explosion of mobile devices is driving more and more businesses to social media. But make sure you have your communication basics down first, before you worry about where you're going to deliver them.
If your business is looking for ways to reduce waste, save money and move toward more environmentally sustainable models, consider adding virtual events or online meetings to your mix. The savings can spider into many different areas and you make yourself a more attractive partner or vendor to larger businesses with a mandate to work with "green" companies.
Why isn't your company doing any virtual events? If you are like most, it's a lack of knowledge or a comfort level with the options, the process, and assessing the results. Still virtual events are expected to pick up in 2012. If you're dipping your toe in, here are a few keys to effectiveness.