All in Best Practices

What to do when online reviewers throw eggs at your business

Social media is a double-edged sword: a great tool when it brings clients in the door but an enemy when it becomes a visible vehicle for bad reviews. Legitimate sites like Google, Yelp, Open Table and Facebook will not remove negative reviews. While there are strategies to push the bad down while elevating the good, the best approach is to use social media for the terrific customer service engine it is. 

How much is that blog post photo worth?

Visuals are the currency of today's communications. Social media, websites, blogs are all keyed around big, powerful photos. But the need for photos and the general open sharing view of the Internet in general has resulted in a lot of copyright infringement. And the big photo houses are clamping down. Don't get caught in an expensive net; learn where the lines are and how to color within them.