Social media is a double-edged sword: a great tool when it brings clients in the door but an enemy when it becomes a visible vehicle for bad reviews. Legitimate sites like Google, Yelp, Open Table and Facebook will not remove negative reviews. While there are strategies to push the bad down while elevating the good, the best approach is to use social media for the terrific customer service engine it is.
50 percent of small business were hacked in 2014. 85 percent of small businesses have been hacked at least once. the FBI says 'you will be hacked.' So what are you going to do about it? The odds aren't in your favor but that doesn't mean there isn't help.
Visuals are the currency of today's communications. Social media, websites, blogs are all keyed around big, powerful photos. But the need for photos and the general open sharing view of the Internet in general has resulted in a lot of copyright infringement. And the big photo houses are clamping down. Don't get caught in an expensive net; learn where the lines are and how to color within them.
Two new cybersecurity reports should grab your attention - no matter how big your business. Both make one thing clear: The hackers are outspending, outperforming and outmanning us. And, right now, they are winning and we don't even know it.
Are you one of the 350 million people with a LinkedIN profile? The average US user spends 17 minutes per month on LinkedIn. Here's three opportunities on LinkedIN you might be missing out on.
Everyone may have social media, but small businesses often struggle with the two-edged sword: resources and training. Small business owners face the added challenge of managing an area they may have little knowledge of. Here are some do's and don'ts for those of us without a staff.
Google introduced changes to it's search algorithms this week that give preference to mobile ready sites. Is your site ready for this?
